How to create infographics from

Published 3 weeks ago

Creating simple infographics can be quite tricky at times.  There are many professional tools out there such as Adobe photoshop which can be quite costly and can sometimes take a longer learning curve.   For the smaller and simpler jobs, many of us tend to use the most basic of software such as PowerPoint or even MS Paint, but these can be quite clunky and cumbersome. There should be a simpler option.  This is where comes in.


Kapwing is a content creation tool that helps you go through the complete process for content creation.  It helps you to create content with features that you expect such as managing images, shapes, many fonts, but there are many additional interesting features.  It helps you to manage all of your image assets as well which can be really helpful.  Many of us typically keep a library of resources (clipart, images, backgrounds, and even fonts) on our desktop which can be quite cumbersome.  The other vary handy feature is that it is a truly online collaborative platform where you can have multiple people work on the one piece of content.


Kapwing was founded by a small genuine team Julia and Eric who are ex-Googlers that have a passion for video and image creation but found tools to be quite complex to use to get things out faster.  They founded the company in 2017 and have now turned this from a bootstrapped endeavour to  a team of funded passionate developers.


Key Features

There are many handy features that are available, which range from technical features, starter features, and very importantly just a great user experience.  One simple one that stands out is that you can start experiencing the platform within seconds.  When I went to the website, there’s a large call to action which invites you in, then you can start to create content right away.  So right away you can determine how it all works.  Another key feature is their library of images.  I spend a lot of time on wordpress, and the media library feature reminds me a lot about having that library of curated images that are always at your finger tips and accessible.


Review of Kpawing

Here are the pros and cons as of middle of 2020 (the product is continually evolving, so I’m sure the cons will get resolved over time):


  • It’s so simple to get started.  If you’re used to PowerPoint, this will be a breeze
  • No watermarks even for free version
  • There’s a handy “snap-to” feature so that you can align your elements very easily
  • When you use fonts, these have a shadow automatically
  • There’s a handy set of collections that are included such as memes
  • Each component is layered where you can bring elements back or forth, similar to PowerPoint. 


  • No undo feature yet
  • There’s no eyedrop feature yet
  • For colors, these are solid colors, no gradient as yet
  • Short cuts such as the delete key would be handy


Simple guide to create an infographic with Kapwing

It is incredibly simple to create an infographic with Kapwing.  All in all the below infographic took less than 10 minutes to create and I was using the service for the very first time.  I didn’t even need to create an account.  It’s strange, but in this day and age, creating an account online is paramount to paying a fee.. with the fact that Kapwing didn’t ask for me to create one, encouraged me to create one because the product was so great


Here are the simple steps used to create the above infographic.



Step 1: Start editing

First things first, simply go to and click on Start Editing.  You’ll be transported to a canvas which you can play with


Step 2: Create an space to work in

You’re faced with two options to either start with a blank canvas or to upload a background image.  I started with a blank canvas


Once you click on the blank canvas, then you can see the working area which you can work with and the various component – see below image:


Step 3: Add a main background image

In the Resource menu at the top, chose Images menu item where you will be shown a search window where you can find a suitable background.  For my example infographic I chose to find a nice background of a desert as a starting point.


Step 4: Add shape to top and bottom

The canvas will have the background image cantered already.  You can move it around, and it will snap to the corners as you near them.


You can then add a shape (a square), then shape it to the top, change the color and send the shape to the back




This is the send to back step again:


Step 5: Add text and adjust the formatting of the text

Adding text is also dead simple where you can add text which has a default text set (a nice little touch), and you can change the font, color, format quite easily.




Here several texts were added with different fonts, colors, and font sizes



Step 6: Add a foreground image

A foreground or focus of attention will be added here.  The challenge is that it will need to be an image which has a transparent background so that you can still the background.  This is where a transparent image from will be used where there’s a wide selection, and if an image cannot be found, the team there will find one for you for free.

Here we will add the image of this romantic couple (link here).  You can save the image file first to your local computer.



You can then upload the image file back to kapwig images repository by chosing the upload option.


The image will be added automatically.  You can then also adjust the colors to make it match your background.



As the foreground is brighter than the background, I reduced the brightness, contrast and saturation.  You’ll need to play around with these setting until it looks right to match your background.


Step 7: Add final shapes

Finally, added some final shapes to add some contrast.  This you can again play with to see what fits best.  In this case it was added a red circle shape, and also a red line shape under the heading text.

Step 8: Download images

You finally download the image either by simply taking a screenshot using something like windows snipping tool, or better yet, you can click on the big red Publish button the top corner, and then click on download.  Again, you do not need to sign in which is again another nice feature.



As you can see, creating images, infographics where there is a combination of shapes, images, background and foreground images is dead easy using Kapwing.  You should certainly spend a little bit of time getting to know the platform and give it a ago.