Published 12 months ago
Over recent years, there have been increased technological advancements especially after the introduction of the internet. This means that the amount of information that the average person is being exposed to at any given time has risen significantly. With this marked influx of information, it has become the norm for most people to tune most of it out. So how exactly can advertisers and other stakeholders deal with this? That’s where infographics come in. They allow someone to pass information in a visually appealing manner that is eye catching and attracts attention.
For the most part, the purpose of an infographic is to engage, summarize and inform. Making an effective infographic requires you to collect data, write compelling text and present them in a visually appealing way. Human beings are highly visual. 90% of the information that comes into the brain is visual. So to get a point across, you need to tap into this.
At times, creating a simple infographic can be a hard and daunting task. This is especially true if you’re using the wrong application/ tool. Some of the available tools e.g. Adobe In-Design, Photoshop, Canva etc. are complicated and costly. This can be a huge drawback especially if you just want to create a simple infographic. Other tools like MS Paint and PowerPoint are too basic and don’t offer much in terms of features.
If the issue is it’s hard to find an infographic tool that is easy to learn, cheap and works best for you, you need not worry anymore. Introducing Piktochart.
Piktochart is a cloud based application that allows users to create simple infographics. It is free and allows users without an intensive experience in graphic design to create high quality and visually appealing infographics. It is completely user friendly and you can use it to create fantastic visual content without having to waste lots of time doing so. It has a number of inbuilt features which allow you to customize your content to your liking.
Since its introduction in 2012 Piktochart has accrued over 10 million users.
Go to www.piktochart.com. Click on the Sign up option.
Proceed to fill in your details and click on Create Account. Alternatively you can sign up with your Facebook or Google accounts.
Once you’re done you’ll be redirected to a page where you’ll be required to fill in more details. Do this and click on Submit.
After this you can now begin designing your infographic.
Click on the Infographic option on the left side of your screen. This will give you a bunch of templates to choose from. You can also create a blank template and start from scratch.
After clicking on the blank template a page appears where you can now create your design.
Step 3: Set background
Click on the Background icon on the left of your screen. Pick an appropriate background, click on it and it will be automatically added to your canvas.
For free images go to imagesload.net. Search for an appropriate image and download it on your device. Go back to Piktochart and click on the Graphics icon. Choose the Photos option.
Click on the + icon to upload your downloaded image to your canvas. Here is how mine looked like
Click on the Text option on the left screen. Drag the text box onto your canvas.
Once you’ve added the text options appear above your canvas which you can use to edit your text such as font, fill, size, spacing etc. Customize your content accordingly.
Take your time to play around with the Graphics control, there are a lot of options you can use to customize your content.
To add charts, maps and videos click on the Tools option.
You can also add another block to your canvas. Just click on the + sign in the options right beside your canvas.
All in all it’s pretty easy to use the tools once you get a feel of them. The good thing is that Piktochart has a variety of commands which you can use to customize your content. So play around with all the different controls and within no time you’ll be a pro.
Here is how my simple infographic looked like after working on it for 10 minutes.
Once you’re done making your infographic click on the Download option. Proceed to choose the format in which you’d like to download your infographic.
You can also choose to share your infographic. Just click on Share and proceed to follow the steps.
This is how mine looked like. It’s a little simple but yours will be amazing after you get the hang of this software. It’s truly amazing!
Using Piktochart is easy and doesn’t take much time to learn the commands. It creates high quality content that is visually appealing and can attract people’s attention. What’s even better is that it’s free to use. How cool is that! All you need is your creativity and you can get to designing!